Skip to Content

Privacy Policy

Privacy Policy

Iron Rooster Fitness Effective Date: [Insert Date] Last Updated: [Insert Date]

1. Introduction

Iron Rooster Fitness ("Iron Rooster Fitness," "we," "us," or "our") operates the website located at ironroosterfitness.com and associated platform services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our fitness, nutrition, and coaching services.

This policy applies to visitors and users located in the United States and the European Union/European Economic Area ("EEA"). Where applicable, we describe the additional rights available to you under the General Data Protection Regulation ("GDPR") and the California Consumer Privacy Act ("CCPA")/California Privacy Rights Act ("CPRA").

By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Service.

2. Information We Collect

2.1 Information You Provide Directly

  • Account & Contact Information: Name, email address, phone number, username, password, mailing address, date of birth.
  • Payment & Billing Information: Billing name and address, payment card details, transaction history, and subscription/plan information. Payment card numbers are processed by our third-party payment processor(s) and are not stored in full on our servers.
  • Health, Fitness & Nutrition Data: Body metrics (e.g., height, weight, body fat percentage), biometric measurements, workout logs and performance data, nutrition and food logs, dietary preferences and restrictions, goals, coaching notes, and any health information you voluntarily provide to coaches or through the platform.
  • Communications: Messages you send to us, coach-client communications, customer support requests, survey responses, and testimonials.

2.2 Information Collected Automatically

  • Device & Usage Data: IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, time spent on pages, and clickstream data.
  • Cookies & Tracking Technologies: We use cookies, pixels, web beacons, and similar technologies for site functionality, analytics, and marketing purposes (see Section 5).
  • Approximate Location: Derived from IP address or device settings, where permitted.

2.3 Information From Third Parties

We may receive information about you from payment processors, analytics providers, marketing platforms, social media platforms (if you interact with our content), and business partners or referral sources.

3. How We Use Your Information

We use the information we collect to:

  • Create and manage your account and provide the Service, including nutrition tracking, workout programming, and coaching features
  • Process payments, subscriptions, and billing
  • Personalize your experience, including AI-assisted or coach-assisted recommendations based on your health and fitness data
  • Communicate with you about your account, transactions, and customer support requests
  • Send marketing, promotional, and product update communications, where permitted (you may opt out at any time)
  • Analyze usage trends to improve the Service, troubleshoot issues, and develop new features
  • Detect, prevent, and address fraud, security incidents, and technical issues
  • Comply with legal obligations and enforce our Terms of Service

Special Category / Health Data: Health, biometric, and nutrition data are treated as sensitive information. We collect and use this data only as necessary to provide the fitness and coaching services you request, and, where GDPR applies, on the basis of your explicit consent or as necessary for the performance of a contract with you.

4. Legal Bases for Processing (EEA/GDPR Users)

If you are located in the EEA, we process your personal data under the following legal bases:

  • Consent — for marketing communications, cookies/tracking, and processing of health and nutrition data
  • Contractual necessity — to provide the Service you have signed up for
  • Legitimate interests — to improve, secure, and analyze the Service, provided this does not override your fundamental rights
  • Legal obligation — where processing is required to comply with applicable law

You may withdraw consent at any time; this will not affect the lawfulness of processing carried out before withdrawal.

5. Cookies, Analytics & Marketing Tracking

We use cookies and similar technologies, including third-party analytics and marketing tools, to:

  • Understand how visitors use our website
  • Measure the effectiveness of marketing campaigns
  • Deliver relevant advertising and retargeting
  • Remember your preferences and login state

Cookie Types:

  • Strictly necessary — required for core site function (cannot be disabled)
  • Analytics/performance — help us understand site usage
  • Marketing/advertising — used for retargeting and campaign measurement

EEA/UK visitors will be presented with a cookie consent banner allowing you to accept or reject non-essential cookies before they are set. You can also manage cookie preferences through your browser settings at any time. Disabling certain cookies may limit site functionality.

6. How We Share Your Information

We do not sell your personal information for money. We may share information with:

  • Service Providers: Payment processors, hosting providers, analytics and marketing platforms, email service providers, and other vendors who perform services on our behalf under contractual confidentiality obligations.
  • Coaches/Trainers: If you are enrolled in coaching services, relevant health, nutrition, and performance data is shared with your assigned coach.
  • Business Transfers: In connection with a merger, acquisition, financing, or sale of assets.
  • Legal Compliance: When required by law, subpoena, or to protect the rights, property, or safety of Iron Rooster Fitness, our users, or others.
  • With Your Consent: For any other purpose disclosed to you at the time of collection.

"Sale" and "Sharing" under CCPA/CPRA: Our use of analytics and advertising cookies/pixels may be considered "sharing" of personal information for cross-context behavioral advertising under California law. You may opt out — see Section 8.

7. Data Retention

We retain personal information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Health and nutrition data is retained for the duration of your account plus a limited period thereafter, unless you request earlier deletion (subject to legal recordkeeping requirements).

8. Your Privacy Rights

8.1 All Users

You may access, update, or delete your account information at any time through your account settings, or by contacting us at [Insert Privacy Contact Email].

8.2 EEA/UK Users (GDPR)

You have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time
  • Lodge a complaint with your local data protection authority

8.3 California Users (CCPA/CPRA)

You have the right to:

  • Know what personal information is collected, used, shared, or sold
  • Request deletion of your personal information
  • Correct inaccurate personal information
  • Opt out of the sale/sharing of personal information
  • Limit the use of sensitive personal information (including health data)
  • Non-discrimination for exercising your rights

To exercise these rights, contact us at [Insert Privacy Contact Email] or use [Insert Opt-Out/Do Not Sell Link, if applicable]. We will verify your identity before processing requests.

9. Data Security

We implement administrative, technical, and physical safeguards designed to protect your information, including encryption in transit, access controls, and secure hosting infrastructure. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

If you are located outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. Where required, we implement appropriate safeguards (such as Standard Contractual Clauses) for transfers from the EEA/UK.

11. Children's Privacy

The Service is not directed to individuals under the age of 16 (or the applicable age of digital consent in your jurisdiction), and we do not knowingly collect personal information from children. If we become aware that we have collected data from a child without appropriate consent, we will delete it.

12. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised "Last Updated" date, and, where required by law, provide additional notice or obtain renewed consent.

14. Contact Us

If you have questions or requests regarding this Privacy Policy or your personal information, please contact:

Iron Rooster Fitness Email: scott@ironroosterfitness.com